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  Writing Newsletters and Articles - Write Successful Articles That People Want to Read - audiobook

  Data publikacji: 28.01.2008

  What makes a successful newsletter? How do you structure an article that people want to read? How do you secure a commission from a magazine? This guide will show you: how to open articles how to make them flow and use good closing paragraphs how to use case studies where to find experts and how to interview them how to write the article up how to approach magazines to secure a commission how...

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  Writing Advertising Copy - How to Write Winning Copy that Boosts Response Rates and Gets Results - audiobook

  Data publikacji: 18.01.2008

  Copywriting is easy, isn't it? Just put a few words together and stick it in the newspaper, or send out a letter and wait for the orders to flood in. Well, if you want throw money away, then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at how to write copy for advertisements, brochures,...

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  Writing a Business Plan - And Making it Work - audiobook

  Data publikacji: 01.02.2008

  Why should you use your valuable time creating a document that tries to look into the future while the world is changing around you? How can you decide now what you will be doing in one year's time, or three or even five?

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  Telemarketing, Cold Calling and Appointment Making - The Easy Step by Step Guide - audiobook

  Data publikacji: 14.08.2008

  Telemarketing presents companies with some great opportunities to win more business. If done professionally it can help you to stimulate orders, generate leads, and build rapport with your customers. If done incorrectly you can lose business, alienate your customers, and destroy your organisation's reputation. In addition, you might fall foul of the law. So it pays to get it right. But telemarketing...

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  Successful Selling - The Easy Step by Step Guide - audiobook

  Data publikacji: 25.07.2007

  We are all in the business of selling. Selling our products and our services, selling our company, and especially selling ourselves. So whether you are selling business to business, or business to consumer, this audiobook will tell you in simple steps how to close more sales and win more business. Topics covered include: How to build better rapport with your prospects How to sell to the right people How...

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  Stress and Time Management - How to Reclaim Control and Redress Your Work-Life Balancev - audiobook

  Data publikacji: 11.01.2008

  Time is a wasting asset, because once it has been spent, it can never be retrieved. There is no such thing as a refund, and the only re-runs are the ones that might be shown on the television. Everyone is under more pressure these days - the pace of life is faster, and individuals are being asked to work longer hours, sometimes with damaging consequences to their health and private life. Good time...

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  Recruiting the Right Staff - How to Get the Best People for Your Business - audiobook

  Data publikacji: 18.01.2008

  Employing the right people is critical to the success of any business. Appointing the wrong person can be expensive, not only in monetary terms but also in terms of wasted time and energy. It can also lead to internal conflict, higher absenteeism, and lost production time. Recruitment is not simply about discovering ways to get hold of someone quickly and cheaply to fill a gap; it is about an analysis...

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  Playing to Win - 10 Steps to Achieving Your Goals: The Successful Woman's Game Plan - audiobook

  Data publikacji: 27.11.2008

  Playing to Win is a handbook for women who want to be successful. Karren Brady did it. At 23 she took over as Managing Director of Birmingham City Football Club, becoming the youngest ever female Managing Director of a UK PLC when it floated in 1997. Although the club was the ""football equivalent of a rubbish dump"" and women were barely even seen on the terraces in the early 90s, Karren Brady persuaded...

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  The Naked Trader - How Anyone Can Make Money Trading Shares - audiobook

  Data publikacji: 16.04.2008

  It's back - and this time it's even more revealing. In this completely updated and expanded edition, top trader Robbie Burns gives you the lowdown on the strategies you need to make money from the stock market without having to sit at a screen all day. Robbie quit the rat race in 2001, and believes you can do it too.The original Naked Trader flew off the shelves as the glowing reviews from readers...

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  Motivating Your Staff for Better Performance - Build Trust and Motivate People - audiobook

  Data publikacji: 05.02.2008

  Business owners and managers are under increasing pressure to perform. Never has there been a better time to practice good people motivation and management techniques. Lack of employment security and flexible working contracts have reduced the level of loyalty, so more emphasis needs to be placed on building positive relationships with people. Traditional carrot-and-stick management techniques no...

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